people for the ethical treatment of animals.

As a vegetarian for several years, and a true believer that changes can happen if we put our effort towards it, I COULD NOT continue this blog without letting you all know somethings you might not know. Or even if you do, you rather ignore and remain "blind"... some changes are really important. Like, for us, changing our food habits is not that hard (believe me!), nowadays there are so many options within the vegetarian cuisine you wouldn´t imagine! That simple change means : SAVING LIFES! Understand? Like that David Bowie´s song " we could be heroes....." Plus, a little step for us, a HUGE step for humanity. Let´s became the voice of the voiceless and stop animal abuse!

"People for the Ethical Treatment of Animals (PETA) is an international nonprofit charitable organization based in Norfolk, Virginia, with affiliates in the United Kingdom, Germany, the Netherlands, India, and the Asia-Pacific Region and with more than 2.0 million members and supporters and is the largest animal rights organization in the world.

PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds and other "pests," and the abuse of backyard dogs.

PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns Founded in 1980, PETA is dedicated to establishing and defending the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment. PETA educates policymakers and the public about animal abuse and promotes kind treatment of animals.PETA’s animal protection work brings together members of the scientific, judicial, and legislative communities to stop abusive practices. Aided by thorough investigative work, congressional involvement, consumer boycotts, and international media coverage, PETA achieves long-term changes that improve the quality of life for, and prevent the deaths of, countless animals."

Historic Cases
PETA has been responsible for such breakthroughs as closing the largest horse-slaughter operation in the United States, shutting down a military laboratory where animals were shot, and stopping the use of cats and dogs in all “wound” laboratories. The Philadelphia Daily News reported, “PETA has done more to lessen animal suffering than nearly any other organization.”

Some of PETA’s major accomplishments:

•PETA’s undercover investigation of a huge contract testing laboratory in Philadelphia and our subsequent campaign led to Benetton’s permanent ban on animal tests—a first for a major cosmetics company. Other leading companies, such as Avon, Revlon, and Estée Lauder, followed suit. Gillette announced a moratorium on animal tests after PETA’s 10-year campaign. PETA now lists hundreds of companies that do not test products on animals. Please visit for details.

•PETA was victorious over the General Motors Corporation, which ended its use of animals in crash tests.

•PETA released investigators’ photographs and videotaped footage taken inside Carolina Biological Supply Company, the nation’s largest biological supply house. PETA documented that animals were removed from gas chambers and injected with formaldehyde without being checked for vital signs, as well as cats’ and rats’ struggling during embalming and employees’ spitting on animals. The company was charged by the U.S. Department of Agriculture (USDA) with violations of the federal Animal Welfare Act (AWA).

•With the help of celebrities like Ewan McGregor and Martin Sheen; U.S., German, and Canadian government officials; and activists worldwide, PETA was able to secure the release of polar bears who had been suffering for years in the Suarez Bros. Circus. The bears are now recovering and thriving in more appropriate climates.

•PETA distributed an undercover videotape that showed Las Vegas casino “entertainer” Bobby Berosini beating orangutans with a metal rod. The U.S. Department of the Interior revoked Berosini’s captive-bred-wildlife permit, making it illegal for Berosini to buy or sell orangutans.

•PETA released undercover photographs and videotapes that showed ducks’ being violently force-fed on a foie gras farm in New York, resulting in the first-ever police raid on a U.S. factory farm. After learning the gory details of foie gras production, many airlines and restaurants dropped the so-called “delicacy” from their menus.

•Undercover investigations at pig-breeding factory farms in North Carolina and Oklahoma revealed horrific conditions and daily abuse of pigs, including the fact that one pig was skinned alive, leading to the first-ever felony indictments of farm workers.

•In another precedent-setting case, a California furrier was charged with cruelty to animals after a PETA investigator filmed him electrocuting chinchillas by clipping wires to the animals’ genitals. The American Veterinary Medical Association denounced the killing method, saying that it causes animals to experience the pain of a heart attack while they are still conscious. In another undercover exposé, PETA videotaped a fur rancher’s causing minks to die in agony by injecting them with weed-killer. Both farms agreed to stop these cruel killing methods.

•After exposing the National Air and Space Administration’s Bion experiment, in which straitjacketed monkeys were to be implanted with electrodes and then launched into space, PETA succeeded in pressuring the U.S. to pull out of the project.

•PETA’s undercover investigation of a Florida exotic-animal “training school” revealed that big cats were being beaten with ax handles, which encouraged the USDA to develop new regulations governing animal training methods.

•PETA’s undercover investigation of Boys Town National Research Hospital’s experiments, in which researchers cut into kittens’ heads and starved cats in order to study deafness, spurred the National Institutes of Health to issue a report condemning Boys Town’s animal care and use program. The USDA found that Boys Town had failed to comply with the AWA.

•PETA convinced Mobil, Texaco, Pennzoil, Shell, and other oil companies to cover their exhaust stacks after showing how millions of birds and bats had become trapped in the shafts and were burned to death.

•After two years of negotiations and more than 400 demonstrations worldwide, McDonald’s became the first fast-food chain to agree to make basic welfare improvements for farmed animals. Burger King and Wendy’s followed suit within a year’s time, and within two years, Safeway, Kroger, and Albertson’s had also agreed to adopt stricter guidelines in order to improve the lives of billions of animals slaughtered for food.

Other Projects:

Through its Fur Is Dead campaign, PETA has exposed the cruelty of the fur industry and convinced retailers like J.Crew, Wet Seal, Forever 21, and Ann Taylor to stop selling fur in their stores—and top designers such as Ralph Lauren, Marc Bouwer, and Stella McCartney have banned the use of fur in their designs.

PETA convinced 40 companies, including Adidas-Salamon, Gap Inc., Eddie Bauer, Nike, and Reebok, to refuse to use Indian leather in their products after our investigation of the Indian leather industry revealed horrific abuses that take place during the illegal transport of cows to slaughter. “We found the treatment of animals, as documented by PETA, to be totally unacceptable and not in keeping with the image or standards of our company,” said the CEO of Florsheim.

"I believe all beings are the same, with a capacity for suffering and pain.

Animals slaughtered by day and tortured by night. We say killing is wrong, what makes this right?

Animals die, do you know why? Cause we use their flesh to survive. It's about choice and it's about time we take, THE HIGHER TASTE

It's in our hands, we have freewill. I know you care, but your demands still kill. And all this meat eating is taking it's toll, on our minds, our bodies, and the world as a whole!

Animals die, do you know why? Cause we use their flesh to survive. It's about choice and it's about time we take, THE HIGHER TASTE

It's not an easy choice to make, but you gotta try, when there is so much at stake. We can do it, it's in our hands. We can do it, I know we can! "

visit and think about this, please.

For the animals sake.

Stay Gold.

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