The famously avant-garde Japanese label, spearheaded by design powerhouse Rei Kawakubo, will provide a range of both men's and womenswear, as well as childrenswear, accessories and a new unisex fragrance for the retailer. In honour of its Japanese roots, the collaborative line will launch exclusively at H&M in Tokyo in November before being rolled out worldwide a few days later.
H&M's designer collaborations are the stuff of modern legend - capsule collections for the brand by Stella McCartney, Karl Lagerfeld, Viktor & Rolf and, most recently, Roberto Cavalli have proved instant sell-out successes.
There are not many image previews of the collection but I´ll keep you updated as soon as I get more information, meanwhile I´ll leave you with the only image I got.......
LOOKING FORWARD FOR THIS RELEASE!